Following in the footsteps of Spotify and Apple Music, Amazon has officially released Amazon Prime Music in the UK this week. With a meager one million songs in comparison to Spotify and Apple’s thirty million, and the vaults of Universal Music Group firmly closed to it, meaning favourites such as Taylor Swift, Queen and ABBA are nowhere to be found on the service, it’s questionable whether customers will be attracted to Prime for the music service.
However, Prime isn’t necessarily aiming to be a competitor to Spotify and Apple in that sense. Amazon Prime is a one-stop subscription solution, providing access to films, a Kindle library, unlimited photo storage on the cloud and free delivery on Amazon products. In actual fact, despite lacking the catalogue, Amazon Prime Music is the largest music subscription service around, with an estimated forty million members worldwide, double Spotify’s 20 million or so subscriber base. While it lacks the prestige of Spotify or Apple, Amazon has the flexibility to experiment, thanks to Prime Music being only one aspect of the the overall Prime package.
Arguably, this could revolutionise music streaming, just like Netflix and Prime Video achieved with home entertainment – without licensing every film or TV show ever made. At £79 a year, even without access to UMG music, Amazon Prime is both good for value and convenient for it’s customer base – which is basically anyone with access to the internet. The release of Prime Music simply means that Prime members now get even more for their money – and who can argue with that?
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